Once again I began to fantasise. What might this new world look like? Where would "clean meat" be grown, perhaps directly in the fields? Who would be the people who would cook and eat this new product? Which professions would emerge, which would disappear, would the butcher become a chemist-technologist, changing his former status from image to hero? What will the packaging of the new organic meat look like? How will we be able to monitor product quality? What themes will appear in literature and art, and what will become of food traditions and habits? Who will we become? What will be the basis of our choices when buying animal meat and lab-grown meat? Will we have a choice, or will we be forced to take a course of pills containing our daily protein allowance?

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Perhaps Clean Meat is another commercial move by the meat companies to carve out another niche. A niche created by consumer awareness and the desire to change the object of choice: soy sausage, vegetable protein steak, insects, limiting consumption or avoiding meat altogether.